My Process
Let's identify solutions and set the design challenges together.
1.
DISCOVER:
Uncover Insights
Research, analyse, and define the big WHY —exploring user needs, business goals, and opportunities.
2.
DEFINE:
Frame the Problem
Clarify WHO we’re designing for and HOW to solve their challenges through personas, user journeys, and problem statements.
3.
DEVELOP:
Ideate & Prototype
Explore WHAT solutions work best by designing, testing, and iterating with real user feedback.
4.
DELIVER:
Validate & Improve
Measure impact, refine solutions, and optimize for a seamless user experience.
About Me
Hi, I’m Darpan Sunwar
– Bridging Strategy, Design & Technology for Seamless Digital Experiences
I specialise in Lean UX, Design Thinking & Service Design
I focus on creating seamless, customer-centric experiences across B2B and B2C, blending strategy, design, and technology to solve complex problems. With 10+ years in finance and enterprise services across EMEA, I’ve led £1.5M+ digital transformation projects, optimized customer journeys at
JP Morgan, Red Hat, Airbus, and RBS, and helped businesses streamline workflows, drive engagement, and scale innovation.
Currently at JP Morgan & Chase, I apply customer research, rapid prototyping, and workshop-driven collaboration to align cross-functional teams and bring clarity to complex financial business operation use cases. Whether optimising CRM systems, enterprise SaaS, or customer-facing platforms, I focus on breaking silos and delivering real business impact.
💡 What Drives Me:
✔ Customer Research & Rapid Prototyping: Turning insights into actionable design decisions.
✔ Lean UX & Agile Delivery: Building, testing, and refining experiences that evolve with user needs.
✔ Facilitating Workshops & Breaking Silos: Aligning teams to accelerate innovation and execution.
🎨 Beyond Work, You'll Find Me:
✔ Exploring new cities: I love immersing myself in different cultures and cuisines.
✔ Painting and visiting art galleries: creativity fuels my approach to design.
✔ Hunting down the best food spots: because great experiences aren’t just digital!
Let’s Connect!
📩 darpansunwar@hotmail.com | 🌍 darpansunwar.co.uk | 🔗 LinkedIn
VP, Product Lead
“Darpan, I want to commend you for your exceptional leadership as our UI/UX designer lead. Your clarity in communication ensures that everyone is aligned and understands the vision, which greatly enhances our workflow. Your focus on business results drives our projects forward, ensuring that we achieve impactful outcomes.
Additionally, your role as a thought leader in the CRM user experience inspires innovative approaches and sets a high standard for how things should be done. Without your steer, we couldn't deliver the xxx with such a success this Summer. Thank you for your dedication and for being an invaluable part of the xx team!”
Engineering Lead
“ It has been an absolutely pleasure working with Darpan. Darpan has a vision to provide best User Interface to meet the industry standards. he also takes the feedback from everyone to meet everyone's expectations.
I have been working with him on xxx project and I must say it has been an exceptional UI design and I am sure it would be very helpful to contact center agents. I understand how much hard and smart work he has done to get that stage.
I also appreciate how easy it is to communicate with Darpan on project updates, he excels at managing stakeholders expectations, by proactively reaching out and promptly closing action items, which I imagine is not an easy task.
Looking forward to working with you !! "
Digital Transformation
“Darpan has proven to be an exceptional partner this year as we have collaborated on the Transformation work. He has consistently demonstrated helpfulness, approachability, and clarity of thought to improve the current Complaints journey
He has been customer focused, constantly striving to ensure we are driving the appropriate outcomes and balances this with recognising that his design customer 'agents' also need to be catered for.
He has proactively worked with stakeholders across the Operations, gaining information and insight to build out a strategic Service blueprint that informs the business of their bottlenecks and inefficiencies”
